During my time working in social media, I’ve been called upon to lend my voice to help with a follower campaign. Here’s some sample work.

Microsoft IT Professionals

While the campaign was only two ads run for a short period of time, it netted 23,000 followers at a significantly low cost per follower.

This tweet resulted in 20,000 followers alone

Microsoft Game Stack

While we were running this campaign, we were alerted to the lack of accessibility presented by ASCII art, which typically performs well. We quickly pivoted to screen caps of the art which presented the problem of whether to use dark mode or light mode, but also gave us the opportunity of being able to post the ASCII art in the more traditional fixed font rather than variable-width fonts that twitter presents.